Alejandra Abouhamad (Sieleth) is a freelance designer, illustrator and custom letterer. This is her online portfolio and creative journal.

Go Go
go go | sieleth

DAILY LOGO SERIES .005 | Go Go (Gym Chain)

One more for this series! This one was a little bit more lighthearted because it came to be as I was listening to music on spotify and go go came on and I couldn't help but be reminded of this and one thing led to another, and that's how we're all here today. Sometimes I feel like I don't take my job nearly as seriously as I should, like it's just not normal to have this much fun but I think it's just because I'm in a good place with my skills right now and I can finally put into paper (or screen) what I'm seeing up in my brain, and it feels so good!

Anyways, this is for a small gym brand with a few stores opened across new york and san francisco infamous for their water aerobics for humans and dogs. The year is a reference to my favorite 80's anthem: Physical by Olivia Newton-John (I mean, I wasn't alive in the 80's, this song is actually ten years older than me, but it was one of my dad's favorite songs back then and he most definitely was alive during that time so..).

P.S to all my designers out there, because it was driving me crazy: which font is more new york city in the 80's like to you? DIN or Optima? I went back and forth on this one for like a solid ten minutes but I settled on din simply because it gave me more gym/olympics feels than Optima, but I wanted to know what everyone else thought of!


Mr. & Mrs. Bloom's Apothecary

Mr. & Mrs. Bloom's Apothecary